Mention the internet to anyone and the first thing that generally pops into their heads is websites of course. Websites don’t just appear out of the blue and forethought and planning is often required before uploading. It’s more important than many people realize to ensure the information you present on your site is appealing to both real visitors and search engine spiders alike, otherwise you may hot more than the odd snag here and there.

It goes without saying then that you’ll need to educate yourself about the basics of the ingredients of a successful website design. The first idea centers around a concept that you’ve heard about before if you’ve been around the Internet in any capacity and that’s Content Is King.

Good Website Content

Gone are the days of successful websites with just a smattering of content, older websites may still rank well but newer site with little content rarely fair well, so what type of content should you have on your site? For those of you that are a little confused with the concept here are some helpful pointers.

Firstly – The content on your site actually has two readers, on the one hand you have the search engine spiders who will index the text on your site so they can deliver the most suitable web content for the searchers query. Secondly you have your human visitors and they will need to have a quality and appealing message that draws them into your site rather than frightening them off.

Whilst content will remain as the prime ingredient for a successful website until the search engines go down a different path, other factors come into play as well.

Secondly – Your site needs to have visual impact that is appealing to your target audience, so it is important to ensure your graphic designers has a total understanding of your market sector. You need to be sure that the architecture of the site will be both pleasing for the reader to look at and functional.

Plan Sidebars and Tabs Carefully

Thirdly – Re-visit your placement of the sites navigation elements (side bars and tabs etc). These are the roadmaps around your site, they need to be clear, so you’ll want to plan these carefully to keep a visitor on your site as long as possible. Make sure any navigation is clearly visible because if not visitors will find it difficult to find their way around and will in all probability bounce of your site.

And finally never forget that less is often more, and whilst some (but it has to be argued fewer and fewer) market sectors like a very busy in your face web design, most prefer an nice crisp and clean site that is easy to navigate and find what is needed.

For more web design help visit Sheffield graphic design .


Filed under: Christmas

Like this post? Subscribe to my RSS feed and get loads more!